the Web Chef's e-Bytes

Social Media in B2B

Social Media usage in the consumer marketplace has had significant coverage. It is relatively new in the B2B space. Forrester conducted research using their social technographic ladder that categorizes people into 6 clusters according to their participation in social media, found that even in the B2B space there is significant participation in social media within the technology purchase space. They've created a tool that allows you to see the breakdown of their research results by company size and type of purchase.

In addition to the research results referenced above Laura Ramos at Forrester had a blog posting earlier this year and have a Slideshare presentation that you might find interesting.

The Social Technographics® Of Business Buyers

View more OpenOffice presentations from Oliver Young.

If you are interested in further information on social media for B2B you might find the B2B Social Media blog of interest. There is also a LinkedIn Group on B2B Social Media that I've joined to continue learning how others are using social media tools in this space. Peter Kim has created a social media wiki that tracks companies use of social media in both B2B and B2C applications.

Google Search Wiki

Google announced the launch of Google SearchWiki yesterday.  Among the features of this new search utility is the ability for you make notes about a site, move it in your search results and eliminate it from search results all while you are signed in to your Google account.  Here's a YouTube video announcing the service

You can see what Seth Godin has to say about the new Google Search Wiki with his recent blog posting "Google gets jiggy", i.e. people gaming the system and more attention to Google by searchers.

Web Tidbits - Web 2.0, Photo Sharing

I've been remiss in posting to this blog. 

Here are a couple of links to articles and resources that I thing you'll find interesting.

State of the Blogosphere - Technorati, Day 1 of their 5 part series on the status of blogs.  Today's report covers "Who are the Bloggers?", with the next 4 days expanding on the topic.  Among the findings are that North American bloggers are 57% male, 59% above 38 years old and 74% college graduates (yeah!  I fit in).

Beyond Blogs - Business Week writers and bloggers Heather Green and Stephen Baker refresh their popular 2005 cover story "Blogs Will Change Your Business" with "Beyond Blogs", a refreshing look at some of the many tools of social computing that are having an impact within the enterprise and among consumers.

Photo Sharing Sites - Looking for photo sharing sites beyond Flickr?  Check out this listing and evaluation on Photography Bay of 45 sites.

Slides on Conference Engagement Using Web 2.0 Tools

Earlier this week I was one of the keynote presenters at the 2nd annual National Conference on University and College Conference Centers. The topic of my talk was what Fortune magazine is calling Conference 2.0. For these Conference Centers being able to add value to their University clients as well as for outside users of their centers is something that is being sought. The use of web 2.0 tools like social network groups on LinkedIn, Photo Sharing on Flickr, Blogs, Wikis, Podcasts etc. are all part of creating engagement among conference attendess and making meeting planners happy.  As Seth Godin says, you don't want your attendees to say "I flew all the way here for this".

The slides that I used at the presentation were posted on SlideShare and are available here for your reference.

Buzz Networks:conference engagement with social computing tools

View SlideShare presentation (tags: social computing conference tools)

Web Tidbits - Miscellaneous

Sorry for not posting for awhile.  I'm ready to get back in the blogging saddle...

Here are a few web tidbits and sites for your pleasure and exploration.

Wiki of obsolete skills - A to Z contributions of skills we no longer need.  A - Adjusting rabbit ears on top of a tv, Z - zmodem to transfer a file.  Perusing the list brought back some memories like eight tracks, formatting a floppy or rewinding an audio-casette using a Bic pen.

BusinessWeek talks about the TED conference introduction of Kluster (beta), a social network for product invention and creation.  The concept is that through the "wisdom of crowds" ideas will be converted into protottypes and solutions.  Also referenced in the article is Inkling, a Chicago based company that is creating a "prediction market platform" for generating results from groups.

Meanwhile Information Week, showcases the start-up HiveLive, a Boulder based enterprise social networking vendor that markets LiveConnect "a user-configurable building block for networking with people and sharing information.  Hives can incorporate forums, polls, blogs, wikis, and more."

Web Tidbits - Social Networks, Wikis

One year old Citizendium is hunting for a piece of the content pie seeking to be a reliable alternative to Wikipedia through the use of expert contributors.  According to the Financial Times they still have a ways to go given that the site only has 3,300 articles (compared to Wikipedias 2 million in English alone) and is growing at 14 new ones a day.  With the viral and network effects of the Internet the projections for the site are positive according to the founder Larry Sanger.

In the social networking space, Google announced the launch of OpenSocial, a consortium described by the Financial Times as "The technology that Google unveiled will let developers spread applications across any of the social networks that adopt it, removing the need to rewrite them for each one".  CNet is reporting that there are 26 companies that have joined the consortium including Google's Orkut (popular in Latin America), Hi5, LinkedIn, Friendster, Plaxo, Ning, Beebo, Oracle, Salesforce.com, etc.

For more on social networks see my article "The expanding world of social networks" on Wisconsin Technology Network.

Web Tidbits - Keys to Success Online, Etsy, Jellyfish

Business Week has put together an online exclusive called "The Keys to Online Success".   The series of articles includes everything from case studies on small business use of Web 2.0 tools to coverage of Podcasting to an online video on best practices for online businesses.

Catching up on my reading, I found an article in Business Week reviewing Etsy, an online marketplace for arts and crafts.  According to the article, the site doesn't use an auction model, but collects a .20 listing fee and 3.5% commission.

Madison-based Jellyfish, a comparison shopping site with a twist has been acquired by Microsoft according to the Capital Times.  The deal was apparently worth $50 million and for those of us that live in and love Madison, Microsoft will reportedly keep the company in town.  ZDNet's blogger Mary Jo Foley on Microsoft reports that it fits nicely with their focus on shopping results.

Web Tidbits - Web 2.0 Miscellaneous

Strategy & Business has a new article "Web 2.0 Profiting from the Threat" that makes some interesting points.  In the article they reference recent Booz Allen & Hamilton research that found 50% of internet users visit a social media site.  They had 3 summary suggestions for businesses to keep in mind as their strategies evolve:

1. Businesses are no longer in charge of their message
2. Marketing channels are fragmenting
3. Web 2.0 is magnifying customer complaints

For each of these items case studies are supplied.

For more Web 2.0 coverage, you might want to take a look at the series of articles I've written for Wisconsin Technology Network under the Buzz Networks column with a series of 13 articles on a wide range of Web 2.0 topics - podcasts, social networks, RSS feeds, wikis, blogs, etc.

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I offer presentations and consulting services on Web 2.0 techniques.  I'd be happy to speak to your group and/or talk to you about your organization's needs for enhancing your web strategies.  Give me a call at 608 255 4092 or e-mail me for more information.

Paul Gibler
the Web Chef

New Column in Wisconsin Technology Network -

I've written a new column for the monthly Buzz Networks series in Wisconsin Technology Network.  The article, "Outflanking the Google, Yahoo, MSN Juggernaut" discusses some of the latest trends in the search engine world.

Taking it Beyond the Article
One trend referenced is the growth of vertical search engines that focus on a particular technology or discipline.  One of the latest ones that I've come across is called Balihoo, a vertical search engine for advertising media.  In other vertical search news, Blinkx, a video search tool referenced in my article is going for an IPO according to Business 2.0 Next Net.  Another new search engine that I've come across is local search engine Oddpath, that appears to have content tagged for geographic search.

Web Tidbits - Wikis, Web 2.0

ReadWrite Web has a great posting called the World of Wikis.  The article explains the history of wikis, offers suggestions on what they can be used for and provides links to wiki creation tools.  For another resource on wikis see my recent article in Wisconsin Technology Network "Joining the wiki waki world".

In other recent news McKinsey research released on March 22nd "How Businesses are Using Web 2.0" and reported by Business Week finds that large corporations are wary to invest in web 2.0 technologies.  The research found that of common web 2.0 technologies that well under 50% planned to invest in them.  Among the findings of those using or planning to use specific tools were the following:

• Social Networking - 37%
• RSS - 35%
• Podcasts - 35%
• Wikis - 33%
• Blogs - 32%
• Mashups - 21%

The disheartening results were attribued to fear and lack of familiarity with the technologies.  Not to surprisingly smaller more entrepreneurial companies were found to be more conversant and willing to adopt these new technologies.