Business Week reports on Wallstrip, a new "hip" online investment vlog. Their tagline is "stock culture meets pop culture" reflecting the young technorati audience they are targeting. Today's report was on trends. According to the article the site's audience is growing rapidly with an increase to 10,000 viewers within 3 months.
Business 2.0 has an interesting article about the growth of VLOGS or video blogs and the potential for future advertising on these sites. They reference Rocketboom's recent success with auctioning advertising on eBay. TRM, a manufacturer of ATM machines was the winning bidder and purchased a weeks worth of ads for $40,000. I downloaded these ads at Rocketboom and found them intriguing although I'm not sure how effective they are for this particular advertiser given Rocketboom's viewer demographics. However, the buzz generated by the purchase of the ads might have been worth the ad buy.
Rocketboom has added information on purchasing ad space on the site. With 250,000 opinion leader unique visitors a day, we should start to see increased interest in advertising on highly viewed VLOGS like Rocketboom.
In addition to Rocketboom, other high viewership VLOGS referenced are Mobuzztv and TikibarTv. While I've had the pleasure of viewing Amanda Congdon's Rocketboom several times, I have yet to watch either of these two, so am looking forward to seeing their shtick and evaluating how well it works. Mefeedia, a VLOG search engine, states that there are now over 6,900 vlogs, although many of them demonstrate low production values and are erratic in their distribution schedule.
My questions for B2B readers, is there a place in B2B marketing for a vlog and if so what would it look like and who will be the first to introduce one?
