User Generated Contest - jetBlue
In an interesting example of User Generated Marketing or Content, JetBlue created a photography contest that ran from June 5th to September 5th to launch their new real time flight tracking with Google Maps. As part of the entry the photographs needed to be taken on a JetBlue flight and the location of the photo needed to be mapped using the real time Google Map that was available on the seatback monitor in front of them.
The number of contest entrants (1700) exceeded their expectations. They also reflect some very interesting images. You can vote for your favorite at the site through September 28th.
Hat tip to AdFreak.
UPDATE
User Generated Content Research Results
McKinsey reports (registration required) on research they conducted in Germany to determine why people contribute video to video sharing sites. The results found that 65% reported they were seeking fame, 50% reported it was fun, 41% wanted to share videos with friends, 29% wanted others to benefit from the information in their video. In the same report
Online Viral Game - General Mills EatBetterAmerica.com Food Fight
Meanwhile halfway across the country, General Mills has launched a fun online game the Good Food Fight that allows you to select a healthy recipe, a character and start an online food fight. I had fun with the hot dog vendor and the spaghetti recipe.
Hat tip to AdRants
Online Viral Promotion - Dylan's New Album
Getting on our plane and flying across the Atlantic we come to the Ten4 produced viral site to create pre-launch buzz for Bob Dylan's compilation of greatest hits to be released on October 1. The site (Dylan Messaging) allows you to compose a message that is in turn displayed in a "video", along with a Dylan song and sent to a friend or friends.
Hat tip to AdverBlog