Philebrity and The Globe and Mail have coverage of a PowerPoint presentation that was put together by a Comcast Customer Service agent explaining the "What doe CQE (Comcast Quality Experience) Really Mean" that highlights some of the significant problems that are being experienced by Comcast customers. Philebrity
actually posts the PowerPoint show, while Toronto's Globe & Mail
comments on it. While the presentation doesn't follow guidelines I'd
suggest for an effective live presentation, it certainly serves as a
tool for creating a story that you can read about CQE.
This story
reminds me of other ways that PowerPoint and YouTube are being used to
spread a message of dissatisfaction not only by employees, but even
more importantly by customers. One example of this that I saw several
years ago was in a PowerPoint presentation ("Yours is a Very Bad Hotel")that
a disgruntled customer created trashing their experience at a specific
hotel that was part of a big chain in 2001. Given that this PowerPoint
presentation was created before the days of slide sharing tools like Slide Share and Authorstream the distribution occurred through e-mail and viral marketing of the slide show as it was re-mailed over and over again.
Two
points of interest - 1.) you can still find this PowerPoint
presentation by doing an Internet search and 2.) when I gave a
presentation in early 2002, I referenced this as an example of
"negative viral marketing" and asked if anyone had seen or heard of
this presentation. In that audience of around 100 people 4 - 5 people
had heard or seen the presentation.
Do you have examples of how PowerPoint has been used in this fashion that you'd like to share?