Online Video is increasingly viewed by a wide range of demographic segments. The choices of sites continue to expand with innumerable players scrambling for a piece of the pie. Among the players out there are Vuze, ranked #9 in market share in the UK according to Hitwise (Feb '08). On the specialty side, we have music video site PluggedIn, offering access to a wide range of music videos; AtomFilms, focusing on comedy and animation; and VideoJug claiming "Life Explained. On Film..
We are also seeing expansion in the video search category with companies like Truveo, part of the scene. Their site has a quote from The Wall Street Journal that claims them to be "the best video search engine I've ever seen".
All of these video players are creating opportunities for content creators and advertisers alike. Stay tuned for future postings or articles on this topic.