the Web Chef's e-Bytes

Web Tidbits - e-Mail

Wireless e-Mail Access
Gartner analysts are predicting that wireless e-mail access will reach commodity status by 2012.  Given that only 2% of business e-mail accounts are currently wireless enabled this is a significant increase in a relatively short period of time.

e-Mail Marketing Trends
38% of companies have a centralized e-mail marketing department according to Jupiter Research. 

83% of companies are using e-mail marketing according to Forrester Research.

e-Mail Usage is lower and declining among teens as they substitute instant messaging, text messaging and social network messages according to a recent iMedia Connection article. The article references that even among college students we're seeing a declining usage of e-mail as they engage with the immediacy of alternative message delivery.

Demographic Review - Latinos Online

Pew Hispanic Center reports on the number of Latinos online in the U.S.   According to their research 56% of hispanics are now online, with 78% of English dominant latinos being online vs. only 32% of Spanish dominant latinos.  Interestingly the number of U.S. born hispanics online was also significantly higher than those born outside of the U.S. at  76% and 40% respectively. Much like other demographic groups, education was also a determinant of online penetration with higher utilization among college graduates.

One interesting tidbit was that the number of Hispanics that have cellphones was 59% with 49% of these using text messaging.