the Web Chef's e-Bytes

On the Radio - On the Air with In Business 1.24.08

I'm being interviewed about the latest trends and developments in e-business and marketing by Joan Gillman and Jody Glynn Patrick, hosts of the popular nightly radio show "On the Air with In Business Magazine" on Madison, Wisconsin-based WTDY 1670 AM, the pulse.  The show will air on January 24, 2008 from 6:00 - 7:00 pm and can be heard live on the radio or online and will be available as a podcast following the broadcast.

Interestingly, one of my prior interviews is the most downloaded podcast of this ongoing show.

Give me a call (608) 255 4092 or e-mail me if you'd like me to speak to your group.

Paul J Gibler
the Web Chef
ConnectingDots

New Column in Wisconsin Technology Network - Widgets

I've written a new column in the monthly series of articles, Buzz Networks, recently published in Wisconsin Technology Network.  The article "Widgets - web components for plug, play and pay" reviews the evolving and expanding world of widgets or gadgets and the benefits they can provide companies looking to connect and distribute their messages widely. 

With Facebook, Microsoft and the major blog platforms endorsing these portable applications, they will only be growing in the future.

If you'd like me to come and speak to your group on the latest developments in e-marketing, I'd be happy to discuss your budget, needs and schedule.  Please contact me in the United States at 608 255 4092 or via e-mail.

Have a great Thanksgiving!

Paul J Gibler

New Buzz Networks Article - Online Advertising Resurrection

I'm proud to share insights, resources and perspectives on the latest in e-business and marketing on this blog, on my website, in my monthly column on Wisconsin Technology Network, through contributions to other print and online publications and as a consultant and professional speaker.  Through these initiatives, I'm helping readers and listeners "connect the dots" surrounding this ever changing digital world, living up to the promise of my firm's name ConnectingDots and tagline "higher resolution marketing".

This posting brings the release of my latest article for the Buzz Networks column that I write for Wisconsin Technology Network.  The article "Business would be wise to note the resurrection of online Ads" covers some of the trends and expectations for the growth in online advertising over the next 4 years. 

Since writing the article, Publicis announced the acquisition of Phonevalley, a 60 person mobile marketing agency according to AdWeek. 

In keeping with the online advertising theme, here are some resources that you might want to check out:

• AdAge
• AdFreak - Adweek's cheeky blog
• AdRants
• AdScam - rants about the "big dumb agencies"
• Adverblog
• Adverlicious - online advertising archive showcases some of the latest online ads
• Advertising Lab - trends and tips on the changing world of advertising
• AdWeek

Other sites that I like include ClickZ, eMarketer, iMediaConnection, MarketingCharts, MarketingProfs, MarketingSherpa, MediaPost

Paul Gibler
the Web Chef
ConnectingDots

P.S. One of my presentation topics is on online advertising. 
I'd be happy to talk to your group about this presentation.

Give me a call at 608 255 4092!

POST # 300 - Advertising Banner Blindness

This is my 300th posting on the Web Chef's e-Bytes.  I'm proud to be able to contribute to the conversation on the trends, techniques and statistics behind the continuing growth of the digital world.

I came across an interesting posting at usability expert Jakob Nielsen's Useit.com site that discusses research findings on what he calls "banner blindness".  His research using eyetracking has found that banner ads are ignored regardless of the viewers engagement and whether they are doing "quick scanning (the most common level of engagement), partial reading or thorough reading".  As he says "users almost never look at anything that looks like an advertisement whether or not it's actually an ad",  He has a couple of interesting video clips where eyetracking of viewers on the Money.com site are showcased.   

In the review article, he states that there are 4 ways that ad content can get attention, although he doesn't necessarily advocate using them:

1. Plain text
2. Faces
3. Cleavage or other sexual body parts
4. Looking like the surrounding content

This is an itnteresting study that with wider release and acceptance by advertisers could have a significant impact for publishers, advertising agencies and ad networks. 

Watch for my article on the resurrgence of online advertising that will be released soon on Wisconsin Technology Network.

Paul Gibler
the Web Chef
ConnectingDots

P.S. If you are looking for a presenter on the latest trends in online advertising give me a call or drop me a line.

Web Tidbits - Web 2.0 Miscellaneous

Strategy & Business has a new article "Web 2.0 Profiting from the Threat" that makes some interesting points.  In the article they reference recent Booz Allen & Hamilton research that found 50% of internet users visit a social media site.  They had 3 summary suggestions for businesses to keep in mind as their strategies evolve:

1. Businesses are no longer in charge of their message
2. Marketing channels are fragmenting
3. Web 2.0 is magnifying customer complaints

For each of these items case studies are supplied.

For more Web 2.0 coverage, you might want to take a look at the series of articles I've written for Wisconsin Technology Network under the Buzz Networks column with a series of 13 articles on a wide range of Web 2.0 topics - podcasts, social networks, RSS feeds, wikis, blogs, etc.

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I offer presentations and consulting services on Web 2.0 techniques.  I'd be happy to speak to your group and/or talk to you about your organization's needs for enhancing your web strategies.  Give me a call at 608 255 4092 or e-mail me for more information.

Paul Gibler
the Web Chef

New Column in Wisconsin Technology Network - 583 reasons to wonder is e-mail dead or alive?

I've written a new article for Wisconsin Technology Network "583 reasons to wonder is e-mail dead or alive?" that discusses where e-mail is at as a communications and marketing medium. 

The article is one in an ongoing series that I've written called Buzz Networks on some of the latest trends effecting e-business and marketing.

Paul Gibler
the Web Chef

On the Radio - On the Air with In Business 8.15.05

I've been asked to return for an interview on the popular radio show "On the Air with In Business" on Madison's WTDY 1670.  Jody Glynn Patrick, the publisher of In Business Magazine and Joan Gillman from Executive Education at UW Madison keep the show hopping with a lively interview technique.  I was on the show last October with an interview that is proving to be their most popular podcast as measured by downloads among the over 200 shows they've recorded for this popular daily business show. 

UPDATE
The show will be broadcast tomorrow, August 15,2005.  Once it is available as a podcast, I'll provide a link to the podcast.

UPDATE 2
The podcast of the show is now available for downloading by visiting the WTDY 1670 AM site.

Paul Gibler
the Web Chef

PPT - Powerful Presentation Techniques Blog

If you haven't already done so, you might be interested in visiting my other blog, PPT - Powerful Presentation Techniques.  This blog passed a milestone earlier today, having had 20,000 page views since its inception and averaging over 50 unique visitors a day.  I'm proud of the contributions that I've made to the online dialogue on Internet topics here in the Web Chef's e-Bytes and in my monthly column Buzz Networks on Wisconsin Technology Network and about presentation/PowerPoint on PPT.

Drop me a note if you have any suggestions or ideas for either of these blogs.

Paul Gibler
the Web Chef

ADVERTISEMENT - BRAND AUDITS OR PRESENTATIONS

Advertisement - Brand Audits

Did you enjoy my article on branding? 

If you haven't read it yet, the article - "Brand Protection in a Content-Rich Web 2.0 Era" was just published by Wisconsin Technology Network.

I'd be happy to talk to you about my services auditing brands or presenting on "whole brands".  I look at a brand from every single touchpoint in the consumer relationship. 

Among the items I review include:

·       Web site and e-marketing communications

·       Sales reps

·       Customer service

·       Sales collateral and traditional marketing communications

·       Facility

·       Packaging

·       Phone Service

·       Technical documentation

My presentation "Brand Great or Grate?" will give your company or organization tips on how to create a Whole Brand.
 

Contact me for further information at 608 255 4092 or via e-mail.

Paul J Gibler, MBA

New Colum in Wisconsin Technology Network - Brand Protection in the Content-Rich Web 2.0 Era

Brands of all sorts are under attack!  This attack has led for the requirement that Marketing and Corporate Communications Managers be on top of strategies and techniques to maximize their brand's protection. 

To help you gain insights on this topic, I've written a new article Brand Protection in the Content Rich Web 2.0 Era for Wisconsin Technology Network. 

You might also be interested in looking at BrandChannel for additional insights on brand management.