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August 2008

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MarketingVOX - The Voice of Online Marketing

June 13, 2008

It's my birthday...and I'll reminisce if I want to

Today's my birthday.

Yup.  I've turned the ripe old age of 52. 

I'm proud to have been an early adopter of the web starting with my first exposure to its potential when I was introduced to AOL in ~1993 and when I later worked on a first generation corporate website in 1996.  It is amazing to see how far things have come since that day.  At the time, I worked for Ohmeda, a medical equipment company, long since gone, after first being acquired by Instrumentarium, a Finnish company and later by behemoth GE Healthcare.  While working on that first generation web site, with a Washington, DC-based vendor, I took the time to learn the basics of html.  I can remember having to beg for a second phone line in my cublicle so that I could dial in to the Internet.  At the time, this was a rare request and considered somewhat unorthodox within the organization. 

I can also remember how we took a novel approach to organizing our information assets.  Instead of presenting the overall multi-divisional organization by its legal boundaries and component parts, we organized the web site by looking at the products and services and allocating them based on the audiences that they served - pharmacists, anesthesiologists, nurse anesthetists, neonatalogists, hospital administrators, etc.  This re-engineering of the content was quite a struggle given the divisional barriers that were based on product technologies rather than customer type.  Needless to say the web site was launched and was considered to be a success for its time.

Fast forward to today - I've continued to learn and share my perspectives on the continuing evolution of the Internet through this blog, as a teacher, as a consultant, as a professional speaker and as a frequent columnist.  I hope that these insights and resources provide you with additional tools to continue your development.

June 11, 2008

Presentations I'll be doing...

I've got a few presentations scheduled for the next couple of months, some PowerPoint related and others looking at e-business and technology.  Among the presentations currently scheduled:

Looking for a speaker or trainer? 

Please contact me for one of my standard or custom presentations on a broad range of marketing and communications topics.

Paul Gibler
the Web Chef

May 22, 2008

On the Air - Paul Gibler Interviewed on "In Business with Jody & Joan" 5.19.08

 I had the pleasure of returning for my fourth interview by Jody Glynn Patrick and Joan Gillman for their show "In Business with Jody and Joan" on Madison, WI-based radio station WTDY 1670 AM.  The show provided an informal look at some of the evolving changes being created by the Internet. You can hear the podcast of the show here.

Paul Gibler
the Web Chef 

January 18, 2008

On the Radio - On the Air with In Business 1.24.08

Giblerpaul_suit_3 I'm being interviewed about the latest trends and developments in e-business and marketing by Joan Gillman and Jody Glynn Patrick, hosts of the popular nightly radio show "On the Air with In Business Magazine" on Madison, Wisconsin-based WTDY 1670 AM, the pulse.  The show will air on January 24, 2008 from 6:00 - 7:00 pm and can be heard live on the radio or online and will be available as a podcast following the broadcast.

Interestingly, one of my prior interviews is the most downloaded podcast of this ongoing show.

Give me a call (608) 255 4092 or e-mail me if you'd like me to speak to your group.

Paul J Gibler
the Web Chef
ConnectingDots

November 21, 2007

New Column in Wisconsin Technology Network - Widgets

I've written a new column in the monthly series of articles, Buzz Networks, recently published in Wisconsin Technology Network.  The article "Widgets - web components for plug, play and pay" reviews the evolving and expanding world of widgets or gadgets and the benefits they can provide companies looking to connect and distribute their messages widely. 

With Facebook, Microsoft and the major blog platforms endorsing these portable applications, they will only be growing in the future.

If you'd like me to come and speak to your group on the latest developments in e-marketing, I'd be happy to discuss your budget, needs and schedule.  Please contact me in the United States at 608 255 4092 or via e-mail.

Have a great Thanksgiving!

Paul J Gibler

September 07, 2007

New Buzz Networks Article - Online Advertising Resurrection

I'm proud to share insights, resources and perspectives on the latest in e-business and marketing on this blog, on my website, in my monthly column on Wisconsin Technology Network, through contributions to other print and online publications and as a consultant and professional speaker.  Through these initiatives, I'm helping readers and listeners "connect the dots" surrounding this ever changing digital world, living up to the promise of my firm's name ConnectingDots and tagline "higher resolution marketing".

This posting brings the release of my latest article for the Buzz Networks column that I write for Wisconsin Technology Network.  The article "Business would be wise to note the resurrection of online Ads" covers some of the trends and expectations for the growth in online advertising over the next 4 years. 

Since writing the article, Publicis announced the acquisition of Phonevalley, a 60 person mobile marketing agency according to AdWeek

In keeping with the online advertising theme, here are some resources that you might want to check out:

Other sites that I like include ClickZ, eMarketer, iMediaConnection, MarketingCharts, MarketingProfs, MarketingSherpa, MediaPost

Giblerpaul_suit Paul Gibler
the Web Chef
ConnectingDots

P.S. One of my presentation topics is on online advertising. 
I'd be happy to talk to your group about this presentation.

Give me a call at 608 255 4092!

August 23, 2007

YouTube Video Embed in PowerPoint

My fellow blogger and Power Point expert Laura Bergells at Maniactive has a great posting summarizing and linking to 4 video tutorials on embedding YouTube video into PPT presentations using either PPT 2007 or 2003 with the videos linked and inserted in PowerPoint when you are presenting offline or online.  I know that this is a hot topic judging by traffic to my prior postings on PPT - Powerful Presentation Techniques that covered this topic with a link to step-by-step instructions for converting and inserting video at tiara.org.

I've taken the liberty of embedding one of the video clip instructions that Laura references on how to add a YouTube video to PowerPoint when you are planning to be online when you make your presentation.

I also experimented with the conversion directions in the YouTube video for offline insertions of presentation of YouTube videos using Video Downloader and ErightSoft's Super and found that it worked fairly well.

Kudos to reponzo01, a 24 year old YouTuber for his simple and well done instructional videos.

For more tips on creating Powerful Presentations that sing and zing, see my blog PPT - Powerful Presentation Techniques.  I'd be happy to talk to you about my PPT - Powerful Presentatiojn Techniques Workshops and presentations.  Please give me a call at 608 266 4092 or e-mail if I can be of assistance.

Paul Gibler
the PPT and Web Chef   

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August 22, 2007

Web Tidbits - Web 2.0 Miscellaneous

Strategy & Business has a new article "Web 2.0 Profiting from the Threat" that makes some interesting points.  In the article they reference recent Booz Allen & Hamilton research that found 50% of internet users visit a social media site.  They had 3 summary suggestions for businesses to keep in mind as their strategies evolve:

  1. Businesses are no longer in charge of their message
  2. Marketing channels are fragmenting
  3. Web 2.0 is magnifying customer complaints

For each of these items case studies are supplied.

For more Web 2.0 coverage, you might want to take a look at the series of articles I've written for Wisconsin Technology Network under the Buzz Networks column with a series of 13 articles on a wide range of Web 2.0 topics - podcasts, social networks, RSS feeds, wikis, blogs, etc.

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I offer presentations and consulting services on Web 2.0 techniques.  I'd be happy to speak to your group and/or talk to you about your organization's needs for enhancing your web strategies.  Give me a call at 608 255 4092 or e-mail me for more information.

Paul Gibler
the Web Chef

April 20, 2007

PPT - Powerful Presentation Techniques Blog

If you haven't already done so, you might be interested in visiting my other blog, PPT - Powerful Presentation Techniques.  This blog passed a milestone earlier today, having had 20,000 page views since its inception and averaging over 50 unique visitors a day.  I'm proud of the contributions that I've made to the online dialogue on Internet topics here in the Web Chef's e-Bytes and in my monthly column Buzz Networks on Wisconsin Technology Network and about presentation/PowerPoint on PPT.

Drop me a note if you have any suggestions or ideas for either of these blogs.

Paul Gibler
the Web Chef

March 06, 2007

ADVERTISEMENT - BRAND AUDITS OR PRESENTATIONS

Advertisement - Brand Audits

Did you enjoy my article on branding? 

If you haven't read it yet, the article - "Brand Protection in a Content-Rich Web 2.0 Era" was just published by Wisconsin Technology Network.

I'd be happy to talk to you about my services auditing brands or presenting on "whole brands".  I look at a brand from every single touchpoint in the consumer relationship. 

Among the items I review include:

·       Web site and e-marketing communications

·       Sales reps

·       Customer service

·       Sales collateral and traditional marketing communications

·       Facility

·       Packaging

·       Phone Service

·       Technical documentation

My presentation "Brand Great or Grate?" will give your company or organization tips on how to create a Whole Brand.
 

Contact me for further information at 608 255 4092 or via e-mail.

Paul J Gibler, MBA

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