the Web Chef's e-Bytes

On the Radio - On the Air with In Business 1.24.08

I'm being interviewed about the latest trends and developments in e-business and marketing by Joan Gillman and Jody Glynn Patrick, hosts of the popular nightly radio show "On the Air with In Business Magazine" on Madison, Wisconsin-based WTDY 1670 AM, the pulse.  The show will air on January 24, 2008 from 6:00 - 7:00 pm and can be heard live on the radio or online and will be available as a podcast following the broadcast.

Interestingly, one of my prior interviews is the most downloaded podcast of this ongoing show.

Give me a call (608) 255 4092 or e-mail me if you'd like me to speak to your group.

Paul J Gibler
the Web Chef
ConnectingDots

POST # 300 - Advertising Banner Blindness

This is my 300th posting on the Web Chef's e-Bytes.  I'm proud to be able to contribute to the conversation on the trends, techniques and statistics behind the continuing growth of the digital world.

I came across an interesting posting at usability expert Jakob Nielsen's Useit.com site that discusses research findings on what he calls "banner blindness".  His research using eyetracking has found that banner ads are ignored regardless of the viewers engagement and whether they are doing "quick scanning (the most common level of engagement), partial reading or thorough reading".  As he says "users almost never look at anything that looks like an advertisement whether or not it's actually an ad",  He has a couple of interesting video clips where eyetracking of viewers on the Money.com site are showcased.   

In the review article, he states that there are 4 ways that ad content can get attention, although he doesn't necessarily advocate using them:

1. Plain text
2. Faces
3. Cleavage or other sexual body parts
4. Looking like the surrounding content

This is an itnteresting study that with wider release and acceptance by advertisers could have a significant impact for publishers, advertising agencies and ad networks. 

Watch for my article on the resurrgence of online advertising that will be released soon on Wisconsin Technology Network.

Paul Gibler
the Web Chef
ConnectingDots

P.S. If you are looking for a presenter on the latest trends in online advertising give me a call or drop me a line.

On the Radio - On the Air with In Business 8.15.05

I've been asked to return for an interview on the popular radio show "On the Air with In Business" on Madison's WTDY 1670.  Jody Glynn Patrick, the publisher of In Business Magazine and Joan Gillman from Executive Education at UW Madison keep the show hopping with a lively interview technique.  I was on the show last October with an interview that is proving to be their most popular podcast as measured by downloads among the over 200 shows they've recorded for this popular daily business show. 

UPDATE
The show will be broadcast tomorrow, August 15,2005.  Once it is available as a podcast, I'll provide a link to the podcast.

UPDATE 2
The podcast of the show is now available for downloading by visiting the WTDY 1670 AM site.

Paul Gibler
the Web Chef

Mobile Blogging from IABC Madison

I'm presenting "Cutting through the Blog Fog" at the IABC Madison Monthly Meeting.  As part of the session I wanted to demonstrateg blogging using Typepad.  I've pre-loaded some of this content and will add some content during the session.

Live Blogging from e-Marketing 2.0 Workshop in Milwaukee

I'm at e-Marketing 2.0, a workshop that I've developed and am delivering at the UWM Lubar School of Business.  Given the topics I'm talking about it is only appropriate that I demonstrate the simplicity of blogging to attendees.  This posting is a sample of how easy it is to use TypePad to create a blog.  Also check out my website at ConnectingDots.

Articles & Workshop on Web Marketing 2.0

If you haven't already read them, you might find the articles that I've written for Wisconsin Technology News on e-business and marketing in a social computing era worth reading.

The column, Buzz Networks, has included the following articles to date:
“Social Computing in the Web 2.0 Era” – Wisconsin Technology News, July 2, 2006
“No RSS Feed? You’re Fired!” – Wisconsin Techology News, July 2006
“Cutting through the Blog Fog” – Wisconsin Technology News, August 2006

If you are enjoying this blog and enjoy these articles, you might also be interested in the program that I'll be delivering on September 22nd at UWM's Lubar School of Business Center for Technology Innovation in Milwaukee, WI.

Download eMarketing2.0_Workshop_92206.pdf

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Looking for a speaker? 

Contact Paul Gibler the Web Chef, for the latest recipes for e-business and marketing success! 

Read about some of his available programs....and see what other groups have hired him.

Paul Presenting e-Marketing 2.0 Workshop on September 22nd in Milwaukee

I'll be presenting e-Marketing 2.0, attracting and retaining customers online for the University of Wisconsin Milwaukee Sheldon B. Lubar School of Business Center for Technology Innovation on Friday, September 22nd in Milwaukee, WI from 8:30 - 4:30.  The registration fee for the program is $125. 

The program sessions will include:

• The Internet Today & Tomorrow
• Newer Strategies to Attract Customers Online - Social Computing
• Other Strategies to Attract Customers Online
• Engaging & Retaining Customers Online

You can find out more about the program by downloading the PDF of the brochure.

Download eMarketing2.0_Workshop_92206.pdf

the Web Chef Presentation at UW Executive Education

Next week Wednesday, I'll be the speaker/trainer/facilitator for the third day of a 3 day session on Interactive Marketing sponsored by the University of Wisconsin Executive Education program.  The program has been ranked #26 overall by Financial Times for open enrollment executive education providers.  They were ranked #4 for facilities and accomodations for their location in the beautiful Fluno Center right in the heart of the campus area.

The program runs from 8:00 to 3:00 and culminates prior day sessions on more specific topics in e-marketing.