My Photo

April 2008

Sun Mon Tue Wed Thu Fri Sat
    1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30      

MarketingVOX - The Voice of Online Marketing

Statistics

  • eXTReMe Tracker

Local Blogs

Links to e-Bytes

Enter your email address:

Delivered by FeedBurner

September 20, 2006

Ying and Yang at Target


Clouds over Target store
Originally uploaded by bitters2005.

Target has been in the news for suing a blogger who revealed anti-shoplifting policies according to Blog Herald and is being sued by the National Federation for the Blind for allegedly not creating a website that is accessible by the blind according to Accessibility Blog.  These two cases provide interesting perspectives on how a design and merchandising leader like Target can be impacted by its online strategies and tactics.

Sounds to me like Target is becoming a TARGET... maybe WalMart has fallen off the radar due to their expensive and potentially effective PR initiatives to become the "darling of America".