Two recent studies point to the lack of adoption of digital tools in the C-Suite. One study conducted by Forbes Insights found a significant difference in Internet utilization based on the age of the respondents. Not too surprising this study found that C-Suite participation in social media tools was lowest among those 50 and over. Among the 50+ crowd only 4% were likely to blog weekly compared to the under 40 segment where 56% of executives did the same. Using newer microblogging tools like Twitter was common with the under 40 group, where 56% read or generate posts daily, compared to the 50 plus segment of only 3%.
Meanwhile UberCEO looked at Fortune 100 CEO participation in social networks and found it to be very slim according to MarketingVox. Of the total only 2 had Twitter accounts (with one being basically inactive), 13 had LinkedIn Profiles (only 3 with more than 10 connections) and 19 personal Facebook pages. UberCEO found that no CEO in the Fortune 100 group had a blog that could be easily located by searching on their name. Here's a slide presentation of their research along with some recommendations that Fortune 100 and other C-level executives should note as they develop their social media strategies with their corporate communications teams.
