the Web Chef's e-Bytes

Web Tidbits - global and hispanic blogs, e-cards

I've been catching up on my blog reading and doing some general Internet exploration.  As part of this effort, I've come across a few posts that offer information on some interesting developments in e-business and marketing.

Innovation.net references IdeaBlob, a social network for idea sharing where community members vote on the best idea of the month, resulting in a potential award of $10,000.

Curious about marketing developments around the world?  Take a look at GlobalThoughtz, a consortium of bloggers from ten countries around the world (Australia, Austria, Canada, France, Germany, Greece, India, Japan, Russia, Scandinavia and the UK).

For a slice of the American demographic pie, you might want to take a look at Juan Guillermo Tornoe's Hispanic Trending blog.

Want to send a racier e-card?  Check out Someecards. (hat tip to Ad Freak)

2008 trends continued

In the latest issue of McKinsey Quarterly, there was an article "Eight Business Technology Trends to Watch in 2008".  The trends that they reference in the article are the following:

1. distributing co-creation
2. using consumers as innovators
3. tapping into a world of talent
4. extracting value from interactions
5. expanding the frontiers of automation
6. unbundling production from delivery
7. putting more science into management
8. making businesses from information

For each of the trends they elaborate on what they mean and include concrete examples.  They also include references to 3 or 4 other sources that support each of the trends being reviewed.

For some trends that I feel will be part of the landscape in 2008, see my article "Five Fearless Technology Forecasts for 2008" in Wisconsin Technology Network.

On the Radio - On the Air with In Business 1.24.08

I'm being interviewed about the latest trends and developments in e-business and marketing by Joan Gillman and Jody Glynn Patrick, hosts of the popular nightly radio show "On the Air with In Business Magazine" on Madison, Wisconsin-based WTDY 1670 AM, the pulse.  The show will air on January 24, 2008 from 6:00 - 7:00 pm and can be heard live on the radio or online and will be available as a podcast following the broadcast.

Interestingly, one of my prior interviews is the most downloaded podcast of this ongoing show.

Give me a call (608) 255 4092 or e-mail me if you'd like me to speak to your group.

Paul J Gibler
the Web Chef
ConnectingDots

New Column in Wisconsin Technology Network - 5 Fearless Technology forecasts for 2008

I've written a new column in the ongoing series of Buzz Network columns for Wisconsin Technology Network.  The new column "5 fearless technology forecasts for 2008" looks at 5 key trends or forecasts that will be impacting e-business and marketing in 2008. 

1. Niches
2. Multi-channel content delivery
3. High design and hybrid technology enhancements
4. Web 2.0 implementation
5. Changing consumer behavior

Paul Gibler
the Web Chef
ConnectingDots

Web Tidbits - So What's in Store for 2008?

I thought I'd look at a few projections for online marketing in 2008 from prognosticators around the Internet.  Reflecting the continued interest in online video, eMarketer is projecting that online video ads typically pre-rolls will increase 70% according to BrandWeek.  Search engine marketing will still capture the bulk of the projected $27.5 billion in expenditures with 40% of all online dollars. 

ZenithOptimedia is projecting that online advertising will surpass radio advertising in 2008 and will do the same for magazine advertising in 2010 according to PaidContent.org. 

2007 is touted as the year that page views as an online advertising metric begin to disappear due to the changing nature of served ads that are often not delivered in the same fashion according to MediaPost.  Newer metrics like time-based viewership are taking over.

In mobile advertising, Business Week reporter Olga Kharif, reports on Didier Kuhn's, Screen Tonic's CEO  sense that projections for mobile advertising are way too high.  He cites Gartner and Strategy Analytics estimates of $11 and 14.4 billion by 2011 as being way out of line.  He and others feel that consumer acceptance of mobile browsing still lags and that wireless carriers have also been slow to implement online advertising.  The growing number of iPhone users is seen as a positive in this area.  Another factor that could move this along is the growing convergence of the web and the phone worlds according to analysts.

JupiterResearch is estimating that e-mail spending both "relational and sponsored" will grow from $1.2 billion in 2007 to $2 billion by 2012 according to Online Media Daily.

The Consumer Electronics Association reports in enGadget, that over half of Americans now have a digital television, a good thing given the upcoming demise of analog delivery.

AdWeek reports on trends that they see in overall marketing that could impact online as well.  These include growth of branded entertainment, casual gaming, handmade goods, faux traditionalism and the growth in authenticity and transparency.  Mmmm, I wonder if any of the Presidential candidates have tuned in to these... 

Happy New Year 2008!

I've fallen behind on my postings, but plan on getting back to keeping this blog fresh with new content links from around the web and with analytical stories again this month.

Have a great 2008!

Paul Gibler
the Web Chef