iResearch reports that China's e-marketing expenditures rose 44% with online advertising (game ad revenue, e-mail revenue, online advertising revenue, digital magazine ad revenue and misc) spending increasing to 4.66 billion RMB (renminbi) and search engine marketing increasing to 1.35 billion RMB in 2006.
Meanwhile the CNNIC reports that 144 million Chinese are now online with 77 million broadband subscribers among them as of the end of 2006 according to Internet World Stats.
