PPT - Powerful Presentation Techniques

New Column in Wisconsin Technology Network - 5 Fearless Technology forecasts for 2008

I've written a new column in the ongoing series of Buzz Network columns for Wisconsin Technology Network.  The new column "5 fearless technology forecasts for 2008" looks at 5 key trends or forecasts that will be impacting e-business and marketing in 2008. 

1. Niches
2. Multi-channel content delivery
3. High design and hybrid technology enhancements
4. Web 2.0 implementation
5. Changing consumer behavior

Paul Gibler
the Web Chef
ConnectingDots

New Column in Wisconsin Technology Network - The expanding world of social networks

I've written another article in the series of Buzz Networks columns that I contribute to Wisconsin Technology Network every month.  This article "The Expanding world of social networks" looks at the continuing evolution of social networks for consumers of every age and interest, for businesses to improve internal operations and for other marketing purposes.

I encourage your feedback and comments on the article, either here on the Web Chef's e-Bytes or at Wisconsing Technology Network. 

Interestingly one of the social networks that I referenced in the article last week, Sermo, was in the news today for its agreement with Pfizer described in the Financial Times - " Sermo and Pfizer will work together to establish how drugmakers can best communicate with physicians online, and provide drug and disease information to them on-demand".  The site reportedly has 30,000 members and is adding 2,000 a week.  It will not be supported by advertising accoring to the article.

For more on the latest trends in e-marketing see my other blog - the Web Chef's e-Bytes.

Paul J Gibler
ConnectingDots

New Column in Wisconsin Technology Network - Online Advertising Resurrection

I'm proud to share insights, resources and perspectives not only on communications skills and technology but on the latest in e-business and marketing on my other blog the Web Chef's e-Bytes, on my website, in my monthly column on Wisconsin Technology Network, through contributions to other print and online publications and as a consultant and professional speaker. 

Through these initiatives, I'm helping readers and listeners "connect the dots" surrounding this ever changing digital world, living up to the promise of my firm's name ConnectingDots and tagline "higher resolution marketing".

This posting brings the release of my latest article for the Buzz Networks column that I write for Wisconsin Technology Network.  The article "Business would be wise to note the resurrection of online Ads" covers some of the trends and expectations for the growth in online advertising over the next 4 years.

Paul Gibler
the Web Chef
ConnectingDots

P.S. Contact me to discuss presentation skills or my presentations on e-marketing topics like blogs, online advertising or search engine marketing.

 

New Column in Wisconsin Technology Network - 583 reasons to wonder is e-mail dead or alive?

I've written a new article for Wisconsin Technology Network "583 reasons to wonder is e-mail dead or alive?" that discusses where e-mail is at as a communications and marketing medium. 

The article is one in an ongoing series that I've written called Buzz Networks on some of the latest trends effecting e-business and marketing.

Paul Gibler
the Web Chef

New Column in Wisconsin Technology Network - Online Retailing Tango is Adding Some Steps

I've written a new column for the monthly Buzz Networks series in Wisconsin Technology Network.  The article, "Online Retailing Tango is Adding Some Steps" discusses the impact of the Internet on retailing.  Even with online sales at only about 5% of total retail sales the Internet has had an immense impact on the retailing word both for those selling online and those competing with online sellers.  This article gives insights into some of the developments in online retail. 

Visit my other Blog - the Web Chef's e-Bytes for Marketing, Communications and Technology Nibblets

Are you enjoying this blog and curious about other developments in marketing, communications and their intersection with technology? 

Why not visit my other blog - the Web Chef's e-Bytes? 

This blog covers some of the news, statistics and happenings in e-business and marketing and provides insights on the latest trends including those commonly labeled as Web 2.0 - podcasts, blogs, user generate media, etc.

New Column in Wisconsin Technology Network - Outflanking the Google, Yahoo, MSN Juggernaut

I've written a new column for the monthly Buzz Networks series in Wisconsin Technology Network.  The article, "Outflanking the Google, Yahoo, MSN Juggernaut" discusses some of the latest trends in the search engine world.

Taking it Beyond the Article
One trend referenced is the growth of vertical search engines that focus on a particular technology or discipline.  One of the latest ones that I've come across is called Balihoo, a vertical search engine for advertising media.  In other vertical search news, Blinkx, a video search tool referenced in my article is going for an IPO according to Business 2.0 Next Net.  Another new search engine that I've come across is local search engine Oddpath, that appears to have content tagged for geographic search.

New Article in IABC CW Bulletin - Spreading the Word

The International Association of Business Communicators online publication CW Bulletin, has published my latest article "Spreading the Word" about word of mouth marketing.  The article focuses on describing different word of mouth marketing techniques including videsos, white papers, web pages and blog postings.

Paul J Gibler
the Web Chef

ADVERTISEMENT - BRAND AUDITS OR PRESENTATIONS

Advertisement - Brand Audits or Presentations

Did you enjoy my article on branding? 

If you haven't read it yet, the article - "Brand Protection in a Content-Rich Web 2.0 Era" was just published by Wisconsin Technology Network.

I'd be happy to talk to you about my services auditing brands or presenting on "whole brands".  I look at a brand from every single touchpoint in the consumer relationship. 

Among the items I review include:

·       Web site and e-marketing communications

·       Sales reps

·       Customer service

·       Sales collateral and traditional marketing communications

·       Facility

·       Packaging

·       Phone Service

·       Technical documentation

My presentation "Brand Great or Grate?" will give your company or organization tips on how to create a Whole Brand.
 

Contact me for further information at 608 255 4092 or via e-mail.

Paul J Gibler, MBA

New Column - Wireless Wizadry Coming to the Small Screen in Wisconsin Technology Network

I've written a new article "Wireless Wizadry Coming to the Small Screen" that has been published in Wisconsin Technology Network. It is one in the "Buzz Networks" series of columns that I've written for the publication over the past several months.

I welcome your feedback, ideas and suggestions for additional columns for Wisconsin Technology Network or for this blog. Please drop me an e-mail or give me a call at 608 255 4092.

Paul Gibler