PPT - Powerful Presentation Techniques

New Article at IBMadison - Advancing by Retweeting

Are you interested in learning how to use Twitter as part of your social media strategy?

If so, you might find my new blog posting at IBMadison -"Advancing by Retweeting" interesting.  The posting gives you 12 key steps to get going with Twitter.  It also analyzes some of the local, national and international businesses in Madison, Wisconsin that are using Twitter and briefly looks at some of the credit unions around the United States that are using Twitter.

Still confused about Twitter terminology? 

See this very informative post "The Non-Fanatical Guide to Twitter" from Deanna Zandt, that defines a tweet, retweet, #hashtags, followers, following, direct messaging, etc.  For additional resources related to Twitter see Scott Williams' blog posting "105 Twitter Tools".on BigIsTheNewSmall and for ideas on how to use Twitter in business, see Meryl Evans posting "62 Ways to Use Twitter for Business" at Web Worker Daily.

Happy tweeting!

Paul J Gibler, MBA
the Web Chef
@thewebchef

New Article published on Wisconsin Technology Network - "Nowhere to hide"

I've written another article for Wisconsin Technology Network in the ongoing series in the Buzz Networks series of columns.  The article "Nowhere to hide: buyer behavior in a connected world" discusses the impact of the Internet on buyer behavior.

Paul Gibler

New Column in Wisconsin Technology Network - 5 Fearless Technology forecasts for 2008

I've written a new column in the ongoing series of Buzz Network columns for Wisconsin Technology Network.  The new column "5 fearless technology forecasts for 2008" looks at 5 key trends or forecasts that will be impacting e-business and marketing in 2008. 

1. Niches
2. Multi-channel content delivery
3. High design and hybrid technology enhancements
4. Web 2.0 implementation
5. Changing consumer behavior

Paul Gibler
the Web Chef
ConnectingDots

New Column in Wisconsin Technology Network - The expanding world of social networks

I've written another article in the series of Buzz Networks columns that I contribute to Wisconsin Technology Network every month.  This article "The Expanding world of social networks" looks at the continuing evolution of social networks for consumers of every age and interest, for businesses to improve internal operations and for other marketing purposes.

I encourage your feedback and comments on the article, either here on the Web Chef's e-Bytes or at Wisconsing Technology Network. 

Interestingly one of the social networks that I referenced in the article last week, Sermo, was in the news today for its agreement with Pfizer described in the Financial Times - " Sermo and Pfizer will work together to establish how drugmakers can best communicate with physicians online, and provide drug and disease information to them on-demand".  The site reportedly has 30,000 members and is adding 2,000 a week.  It will not be supported by advertising accoring to the article.

For more on the latest trends in e-marketing see my other blog - the Web Chef's e-Bytes.

Paul J Gibler
ConnectingDots

New Column in Wisconsin Technology Network - Online Advertising Resurrection

I'm proud to share insights, resources and perspectives not only on communications skills and technology but on the latest in e-business and marketing on my other blog the Web Chef's e-Bytes, on my website, in my monthly column on Wisconsin Technology Network, through contributions to other print and online publications and as a consultant and professional speaker. 

Through these initiatives, I'm helping readers and listeners "connect the dots" surrounding this ever changing digital world, living up to the promise of my firm's name ConnectingDots and tagline "higher resolution marketing".

This posting brings the release of my latest article for the Buzz Networks column that I write for Wisconsin Technology Network.  The article "Business would be wise to note the resurrection of online Ads" covers some of the trends and expectations for the growth in online advertising over the next 4 years.

Paul Gibler
the Web Chef
ConnectingDots

P.S. Contact me to discuss presentation skills or my presentations on e-marketing topics like blogs, online advertising or search engine marketing.

 

New Column in Wisconsin Technology Network - 583 reasons to wonder is e-mail dead or alive?

I've written a new article for Wisconsin Technology Network "583 reasons to wonder is e-mail dead or alive?" that discusses where e-mail is at as a communications and marketing medium. 

The article is one in an ongoing series that I've written called Buzz Networks on some of the latest trends effecting e-business and marketing.

Paul Gibler
the Web Chef

New Column in Wisconsin Technology Network - Online Retailing Tango is Adding Some Steps

I've written a new column for the monthly Buzz Networks series in Wisconsin Technology Network.  The article, "Online Retailing Tango is Adding Some Steps" discusses the impact of the Internet on retailing.  Even with online sales at only about 5% of total retail sales the Internet has had an immense impact on the retailing word both for those selling online and those competing with online sellers.  This article gives insights into some of the developments in online retail. 

Visit my other Blog - the Web Chef's e-Bytes for Marketing, Communications and Technology Nibblets

Are you enjoying this blog and curious about other developments in marketing, communications and their intersection with technology? 

Why not visit my other blog - the Web Chef's e-Bytes? 

This blog covers some of the news, statistics and happenings in e-business and marketing and provides insights on the latest trends including those commonly labeled as Web 2.0 - podcasts, blogs, user generate media, etc.

New Column in Wisconsin Technology Network - Outflanking the Google, Yahoo, MSN Juggernaut

I've written a new column for the monthly Buzz Networks series in Wisconsin Technology Network.  The article, "Outflanking the Google, Yahoo, MSN Juggernaut" discusses some of the latest trends in the search engine world.

Taking it Beyond the Article
One trend referenced is the growth of vertical search engines that focus on a particular technology or discipline.  One of the latest ones that I've come across is called Balihoo, a vertical search engine for advertising media.  In other vertical search news, Blinkx, a video search tool referenced in my article is going for an IPO according to Business 2.0 Next Net.  Another new search engine that I've come across is local search engine Oddpath, that appears to have content tagged for geographic search.

New Article in IABC CW Bulletin - Spreading the Word

The International Association of Business Communicators online publication CW Bulletin, has published my latest article "Spreading the Word" about word of mouth marketing.  The article focuses on describing different word of mouth marketing techniques including videsos, white papers, web pages and blog postings.

Paul J Gibler
the Web Chef