PPT - Powerful Presentation Techniques

An offer from Mimeo - on demand printing

I was at PPTLive 07 last week and happened to sit next to the VP of Marketing, Jeff Grill  and National Account Manager, Chris Ilardi from Mimeo, the largest on demand printer.  They were one of the sponsors of the Conference and received kudos from Rick Altman, the Conference organizer, for their service and attention to detail in printing the Conference books for a number of years. 

Mimeo offers next day delivery of printed documents that can be ordered over the Internet.  Their printing facility is in Memphis near the FedEx hub.  They are set up with Kodak Nexpress printers for 4 color work and Docutechs for black & white work.  They explained and demonstrated the service as one where you simply upload your documents, add them to your library and order the components including binding you want for a given job.  You have a chance to proof your job with a WYSIWYG interface and can ship copies to as many locations as you like.  The online interface will show you the order size, printing costs and delivery fees in the shopping cart.

Special Offer for New Buyers
Mimeo has allowed me to extend an offer to new customers of $100 off your first print job.  To take advantage of this offer, you can visit Mimeo and enter the Promotion Code 123print or else call them at 1 866 389 0480 and use the Promotion Code TryUsOut.

New Column in Wisconsin Technology Network - The expanding world of social networks

I've written another article in the series of Buzz Networks columns that I contribute to Wisconsin Technology Network every month.  This article "The Expanding world of social networks" looks at the continuing evolution of social networks for consumers of every age and interest, for businesses to improve internal operations and for other marketing purposes.

I encourage your feedback and comments on the article, either here on the Web Chef's e-Bytes or at Wisconsing Technology Network. 

Interestingly one of the social networks that I referenced in the article last week, Sermo, was in the news today for its agreement with Pfizer described in the Financial Times - " Sermo and Pfizer will work together to establish how drugmakers can best communicate with physicians online, and provide drug and disease information to them on-demand".  The site reportedly has 30,000 members and is adding 2,000 a week.  It will not be supported by advertising accoring to the article.

For more on the latest trends in e-marketing see my other blog - the Web Chef's e-Bytes.

Paul J Gibler
ConnectingDots

Marketing Sherpa Best B2B Lead Generation Tools

Marketing Sherpa has an interesting article summarizing the research they conducated about the best lead generation tools for B2B marketing.  Interestingly, the number 1 technique is blogs.  Anne Holland, President of MarketingSherpa stated that she suspects it is because of the "search engine friendliness of blogs to the thought leadership your management team can flaunt to build brand value".  Among the other items referenced in the article are to provide your prospects wtih content of value including PowerPoint presentations.  As she says "Content Rules".

NOTE: The article will be available for public viewing through August 8th.