Case Study - PowerPoint and Bureaucracy

Today's Wall Street Journal has an interesting article "To Understand Iraq, Marines Ask Mac" about a retired Marine who is helping serve as a consultant on tribal affairs.  For the purposes of this blog, what I found interesting was a quote about how he managed to help out the military by selling his concept using PowerPoint. 

"Like anyone who wants to penetrate the military bureaucracy, he wrote a PowerPoint brief."

I think we could easily substitute the word "military" for corporate, governmental, educational, etc or any of many bureaucracies.   Judging from the $144,000 six month contract that he received he told his story well using PowerPoint, so was successful in penetrating the bureaucracy.

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